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How to make the best promotional video!

Here are some tips to make the best promotional video.

If you want to get all the advantages that come with a promo video, then you’ll need to do it right. So, if you’ve decided to include one of these videos in your marketing strategy, you’ve come to the right place! These are some tips to create the best promo video ever:

1. Divide your script into “What”, “How” and “Why”

Every famous movie has a story that follows the classic script structure of three stages: a beginning, a middle and an end. With promotional videos, you need to go a step further!

Divide your story into these three stages, but spice it up by adding specific purposes for each one. For the beginning, you should explain the “What”: What is the problem for your audience that will be solved by the use of your product or service?

Then, the middle of the narrative should answer the “How”: How can your product help your audience, how will it solve their problems?

And finally, the “Why”: Why should they choose you, instead of the competition?

Take a look at this video, and see how these three steps help a lot in communicating the brand’s message!

2. The shorter, the better!

People on the internet have a very short attention span: users are used to having many different open tabs, and their attention is divided. So, when they find a long video, they tend to abandon it.

A great rule of thumb is to create promo videos that aren’t longer than two minutes – when videos are longer than that, dropout rates start to rise.

You see? Short video content is a lot more captivating. Here you go!

Obviously, you want your audience to stay all the way through! So it’s important to write a script that is concise and interesting for them. Also, use storytelling and animation to engage your audience at the very beginning – this way you’ll make sure that they will stay and hear what you have to say.

Pro-Tip: A script of 160 words is equivalent to 1 minute of video. Keep it in mind!

3. Know who your target audience is… and what they need

Before you think about the color palette, the script or any other part of the video, you need to define the most important thing: Who’s your target audience, and what do they need?

By knowing the troubles and struggles of your target audience, you’ll be able to create content that meets their every need. Your audience will feel like you’re speaking directly to them, so they’ll be instantly engaged with your content and your brand – and they’ll remember you.

The best way to do this is to design Buyer Personas, which are idealistic representations of your audience in the shape of different characters that embody certain kinds of demographic and psychographic information.

So, create these Buyer Personas, give them characteristics, names, and personalities that refer to different categories of your audience; and direct your message towards them. Your real audience will be happy!

4. Keep the highest quality possible

If you’re going to make a promotional video, then you need to make it right. A poor-quality video will be seen by your audience as the proof of a poor-quality product – and to an extent, an unreliable brand.

Of course, nobody wants that! So you need to keep the highest quality possible in each one of your videos (and your content overall). It will depend on the size of your budget, but there are many options to create high-quality videos. You can start by finding a video production team that’s professional and reliable.

There are a lot of options out there! So, find yourself a production company that has enough experience on the style of video that you want to create (in this case, it would be commercial videos, also called explainer videos). Make sure that this producer has a highly qualified team composed of illustrators, animators, writers, camera-people, voice-over actors, etc.

And remember: sometimes video content can get a bit pricey – but don’t worry. Think of this kind of content as an investment. In fact, explainer videos have one of the highest rates on ROI (return on investment), so if you invest high, you’ll surely get high results.

This is your company’s image that’s at stake! So you should always go for the best quality.

5. Remember your video SEO!

You can have a video with a great script, fantastic animation made of very high-quality… but you won’t see any results if people can’t find it! So remember, use some of your budget for creating a strategy that ranks your video high on YouTube searches. Make sure to go where your audience is! If you’d like to know more about Video SEO for YouTube, check out this link: The 10 Best Video SEO Practices.

Let’s review!

Before you leave, let us give you one last secret:

Your video needs to be fully customized.

Customization means to brand your video content so it’ll fit in nicely with the rest of your communications strategy. So, besides creating a script that speaks directly to your audience, and creating animated characters that engage your viewers and that behave like your Buyer Personas, there’s more.

You can add your brand’s colors as the main ones in your color palette. Also, include your animated logo in different parts of the video – at the beginning, at the end, etc.

Now, you know every tip you need to start creating your own promo videos! We recommend you to start now: jump on the bandwagon! And if you need any help with doing this, don’t worry: you can write to us and we’ll give you all of the answers you need!

So, what are you waiting for? Let’s start making promotional videos!

make promotional video

What’s the Best Way to Make a Promotional Video for your Business?

What happens if you need to promote your business in a way that’s useful and engaging for your audience?

You use Promotional Videos, of course!

These videos are short, engaging pieces that explain a product or service in a simple way. Because of their use of storytelling and high-quality, promo videos are very engaging and powerful.

They can explain any kind of business idea, and they do it in just 90 seconds or less. In fact, creating one of these videos is the best thing you can do (marketing-wise) when you need to communicate a lot of complex information to your audience!

We’ve made a lot of animated promo videos, so maybe you’ll think we’re a little bit biased in our love for them. But the fact is that these videos are one of the most used marketing tools right now because they’re really effective.

Marketers love them – and the stats also back us up!

Almost 95% of internet users have watched one of these videos to learn more about a product or service. It is true that people will prefer to watch an engaging and straightforward video to learn about a certain topic than read thousands of words worth of complex information.

But there are a lot of other reasons why these videos are so popular…

They get shared a lot

Because promotional videos are beautiful and useful, it’s content with a very high shareability rate. People love to share fun and interesting information with their peers!
Shared Videos

Your viewers will take action

These videos are specifically designed for your audience to be engaged and watch it all the way through – so they’ll respond positively to a strategically placed call to action. With this, you can make them subscribe to your newsletter, fill a form, download specific material, visit your online shop…

They build brand awareness

If your animated sales video is done right, then it’ll feature branded details like your brand’s colors, customized characters and such. This way, your audience will know who’s behind the video: because it will be customized to fit perfectly in with the rest of your brand’s communications.

Besides this, promotional videos can easily be adapted to mobile logic, help your audience get the most of visual and verbal learning (people prefer to learn things with video instead of text!), and will boost your online visibility and rank you higher in search engines (when your audience spends enough time watching your videos on your website, search engines like Google will know that your content is useful and popular, so they’ll rank you higher!).

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Why do you need video marketing!

We live in a world where people look for solutions to their problems on the web. From social media platforms, blogs, websites to video streaming services, there are so many things to keep us from boredom today. And not only for those of us who use the internet for personal needs to keep up with the latest trends and news; businesses also use these tools to run their promotional activities.

Video marketing has become a powerful way of reaching out to both prospective and existing clients. The catch here is that while you may have been exploiting alternative methods of promoting your business online such as social media, email and inbound marketing, video marketing is perhaps going to change your perception forever. However, before taking a nosedive into the details, let’s clear up a few things.

What is video marketing?

Marketing is defined as a promotional activity whose purpose is to inform the public about your business, its services and products. Most of the time, it is not meant to generate direct sales but rather allows people to know that you have something they might need. Social media marketing best illustrates this, in which case, with say, a Facebook page, a business gets to engage with followers through post shares, comments and likes. It is also aimed at getting to know what people could be thinking or saying about your business, which in a big way, helps a business or a company improve its service delivery. Traditional marketing methods were limited to a few promotional activities such as road shows, events and customer service days. However, with the advent of the internet, things have changed. There are more digital marketing strategies than you can think of, but this post emphasizes the use of videos to market products and services.

1.    A powerful way of starting conversations

It can be difficult starting conversations, especially if your business is still new, and most people do not know about it. However, that shouldn’t be the case if you make a promotional video. Studies show that it always moves people from being skeptics to acquaintances, and even if they are chilling at home, there is not a perfect way of welcoming prospective clients to your business if it’s not with a professionally shot and documented video clip.

2. Videos help you humanize brands

Many people are probably wondering how Artificial intelligence will impact marketing, but what about the videos? It would be difficult to humanize brands using content alone because plain texts are limited to reading. However, videos with a face of a real human telling a story do wonders when it comes to marketing a business. From the voice to personality, viewers can put a face to the services or products; thereby engage more with the message.

3. Tap into the time of mobile users

Today, millions of people spend hours on YouTube watching videos, and with this, you can imagine how it would turn your marketing around if they spent a minute or less on your marketing content. Recent studies show that about 90% of consumers watch videos on mobile phones before making a purchase decision, and with YouTube views increasing by 100% every year, there is no doubt that your audience is going to grow in numbers if you choose this route. It is a revolution that has taken a toll on TV viewers.

4. Win the attention of Google’s web crawlers

Google owns YouTube, and that in itself means a lot to marketers who use videos to communicate their messages.  There are varying statistics regarding how many times more a website with embedded videos gets exposure, but most put this figure above 50 times. The trick here is that once you have a video, optimize it with SEO friendly titles, descriptions and the first page in the SERPs will be yours for the taking.

5. A perfect way of building trust with clients

It is not going to be easy persuading readers by using plain marketing text.  Having indicated that videos help drive conversions, it is even easier to build trust and long lasting relationships with clients by telling them a brand story point-blank in a 60 seconds video clip. The fact that it helps elicit a quick emotional response from viewers is why millions of YouTube channels continue to win over massive audiences and followers.

6. A smart way to win the attention of lazy buyers

People hardly have time to go through long promotional posts, and the story gets worse when marketing to lazy buyers. Also, taking into account that modern buyers always want to see things, promotional videos become the smartest way of winning over this category of customers.

7. An effective way of outdoing the competition

The truth is that not many businesses have embraced video marketing. It could be that they are still stuck with a fallacy that doing so is expensive. Well, using this strategy to market your business does not only deal competitors a huge blow but also helps you show viewers something they wouldn’t have known if they were just reading your message as a blog post.

8. High retention value

The internet is a crowded place, and winning the attention of everyone is a real hassle. However, with videos, marketing your business, products or services does not end with communicating visually. Studies also show that people remember what they watch better than the things they read about online.

9. Appeals to varying demographics

Market segmentation has been around for years, and statistics show that certain age groups prefer Instagram to Facebook or Pinterest; thus videos become double-edged swords cutting both ends.  In a nutshell, videos appeal to everyone.

10. High rate of social shares

Lastly, studies show that people share videos they watch online more often than written posts. Thus, a marketer who wants to make the most of this knowledge should include social share buttons below their videos, and wait for the magic to happen right before your eyes. It is how to make your content go viral online.

Author Bio: Emily Watts is a marketing professional with many years of experience in businesses promotion. She also holds a Master’s degree in Marketing and Public relations.